Some desperate ‘independents’ are selling their souls to compete with national brands by also doubling their prices, then discounting 40%. We must fight the temptation to lower the standard of our industry. Our strategy is not to join them, but to beat them.

If we do not resist and combat these efforts to discount, our entire closet industry is destined to devolve onto the ash heap of history, putting us on the same level as ambulance chasing billboard attorneys and used car dealers.

The antidote is to join us for SCAD, Successfully CompetingAgainst Discounts

Suggestions already submitted include:

Pricing:

~ 'How Low Can You Go'?

~ Do you know your magic numbers before you lower your price?

~ Under bidding the 'Discount' is not an option if it's not going to be profitable.

~ Cutting Costs Without Cutting Corners: Identifying areas where you can reduce expenses, such as sourcing materials, optimizing labor, or streamlining operations.

Marketing Strategies:

~ What's your message and how do you deliver it to a 'gullible' buying public.

~ How to get the business when you're not the least expensive option?

~ Price vs. Value ~ knowing the difference and marketing it.

~ Tips learned from 'Casablanca Closets vs CbD' class action lawsuit

Inside Intel:

~ Advice from former franchise owners, managers and key sales/designers.

~ Proven results from those who are already winning the 'Discount' game.